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DEKRA Slovensko s.r.o., originally founded in 1995 under the name SLOVDEKRA s.r.o. and renamed in 2019, is the Slovak market leader in the field of technical and emission inspections. DEKRA Slovensko employs nearly 150 people and provides its services across all regions of Slovakia, offering a comprehensive package of services in the automotive industry and safety.
As a subsidiary of the German company DEKRA SE, it is guided by the vision of becoming a global partner for a safe and sustainable world, focusing on road safety through vehicle inspections, expert assessments, and educational campaigns.
Despite its market-leading position, DEKRA Slovensko faced challenges in leveraging online platforms to maximize its reach and conversion rates. Prior to our intervention, the company was not fully utilizing digital marketing strategies, leading to sub-optimal online sales and customer engagement.
The primary goal was to increase online sales through an enhanced digital presence. Specific objectives included:
Increasing the number of online orders by at least 50% within two years.
Improve brand visibility and search engine rankings through tailored PPC and SEO strategies. Enhance customer engagement and website conversion rates.
1. Inefficient PPC campaigns
Low online visibility and insufficient utilization of digital marketing tools.
2. Poor landing pages
Underutilization of the company website for lead generation and sales conversion.
3. Monitoring
Limited tracking and analysis of online customer behavior and conversion metrics.
Our approach was multifaceted, focusing on PPC (Pay-Per-Click) and SEO (Search Engine Optimization) to drive traffic and sales:
SEO Optimization: We performed a comprehensive audit of the DEKRA Slovensko website and optimized the content and metadata for keywords relevant to technical inspections and automotive services. We improved the site structure for a better user experience and search engine crawling.
PPC Campaigns: Tailored PPC campaigns were designed to target specific demographics across all regions of Slovakia, highlighting the convenience and necessity of regular vehicle inspections. We utilized A/B testing of ad copy to determine the most effective messaging.
Analytics and Conversion Tracking: We implemented advanced tracking systems to monitor user behavior, conversion rates, and campaign effectiveness. This data allowed us to make informed, real-time adjustments, thereby increasing the marketing return on investment (ROI).
Increase in online orders 2021 – 2023
Increase in organic traffic by 10,000 searches per month
Sales increase 2021 – 2023
We have been proudly collaborating with DEKRA for more than 9 years.
Our targeted digital marketing solutions enabled DEKRA Slovensko to significantly increase its online sales and presence, aligning with its corporate mission to promote safety and sustainability. The success of this project not only strengthened DEKRA Slovensko’s market position but also demonstrated the power of integrated PPC and SEO strategies in transforming a company’s digital footprint.
