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Kaliber SP, a prominent firearms and hunting accessories retailer, caters to a diverse clientele including hunters, foresters, and nature enthusiasts. Offering a wide array of high-quality brands at competitive prices, Kaliber SP operates in a highly regulated industry where direct online sales of firearms are prohibited, and advertising faces stringent legal constraints.
Kaliber SP faced significant challenges in establishing a robust online presence due to industry-specific regulations that restrict direct advertising of their core products (firearms). Additionally, their website needed to be completely revamped to improve functionality and search engine visibility.
The primary objectives for Kaliber SP were:
Develop a new, fully optimized e-commerce website to showcase hunting accessories while adhering to industry regulations.
Significantly increase organic traffic to the website to drive sales of non-firearm products.
Achieve a substantial boost in revenue from online sources, targeting over 60% of total turnover from organic website visits.
1. SEO only
Inability to advertise firearms directly online due to legal restrictions.
2. Massive traffic increase
The previous website was underperforming in both user engagement and SEO.
3. Majority of orders
Majority of orders come from organic traffic
Our strategy focused on overcoming the unique challenges of the firearms and hunting industry through innovative SEO techniques and website redesign:
Website Redesign on Shoptet Platform: We developed a new website using Shoptet, focusing on an intuitive user experience and seamless navigation tailored for Kaliber SP’s product range. This platform was chosen for its robust e-commerce features and SEO-friendly capabilities.
SEO from Scratch: Starting with no previous SEO groundwork, we implemented a strategic SEO campaign. This included optimizing on-page content, enhancing meta descriptions and tags, and building a keyword strategy aligned with hunting accessories and related products.
Content Marketing: To navigate advertising restrictions, we employed a content marketing strategy that emphasized educational and informative content. This approach helped position Kaliber SP as a knowledgeable leader in the hunting industry, attracting organic search traffic without direct product advertising.
The organic traffic increase by more than 6 000 monthly visitors
More than 60 percent of monthly turnover comes from organic traffic
New Keywords in 1 -3 position
By carefully navigating industry-specific challenges and focusing on robust SEO and thoughtful website design, Kaliber SP successfully expanded its online footprint, substantially increasing organic traffic and revenue. This case study demonstrates the effectiveness of strategic SEO and tailored e-commerce solutions in sectors where direct product advertising is restricted, offering a model for similar businesses in regulated industries.
Teapot, inc.
Miami | London | Prague
VAT ID: SK2120298290
