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Camfil, a global leader in air filtration and purification, has been at the forefront of environmental consciousness and energy efficiency in product development. Founded on the principles of innovation and sustainability, Camfil’s commitment extends across industrial dust, mist, and smoke collection, with significant operations in Europe and expansions into the Slovak, British, and Irish markets.
Despite its industry leadership, Camfil faced challenges in improving employee perception and attracting new talent, particularly in its Slovak branch. Additionally, the company aimed to strengthen its market presence in the British and Irish markets, necessitating a robust approach to employer branding and community engagement.
The main objectives were:
1. Low local awareness
Limited local engagement and awareness of Camfil’s employer value proposition.
2. Distance from local community
Challenges in reaching the local community due to inadequate use of social media platforms.
3. Internal Communication
Need for improved internal communication to enhance employee engagement and information retention.
Our comprehensive strategy addressed these challenges through targeted social media campaigns, revamped internal communications, and data-driven content strategies:
Social Media Engagement: We built a robust social media presence aimed at the local community, creating platforms for direct interaction with potential employees and local stakeholders. This approach helped personalize Camfil’s brand and showcased its commitment to employee well-being and community involvement.
Revamping the Company Newsletter: We redesigned the corporate newsletter, published in print, to better engage employees and inform them of company achievements and opportunities. Through data analysis, we identified key content that resonated with employees, increasing readership from 2% to 35%.
Local and International Expansion: Following the success in Slovakia, we were tasked with replicating our strategies in the British and Irish markets, focusing on localizing content and engagement strategies to resonate with new demographics.
Local campaigns targeted almost 70% of Facebook user around the factory
Increase in job applicants.
Increase in company newsletter readership
Boost in employee engagement on internal platforms
The strategic enhancements to employer branding and local community engagement not only strengthened Camfil’s position as a desirable employer but also laid a strong foundation for market expansion. The increase in local engagement and improved internal communications exemplified the effectiveness of tailored social media strategies and data-driven content in achieving business objectives in multinational settings.
Teapot, inc.
Miami | London | Prague
VAT ID: SK2120298290
