Duration

2015 – 2024

Status/Client Overview

EkoMedica, a producer and exclusive distributor of natural juices, oils, and vitamin supplements under the brand EkoMedica SK, has established a robust presence in the health and wellness sector. With products available through an extensive network of pharmacies, eco-stores, cafes, and online platforms, EkoMedica has successfully built a satisfied customer base with a 98% satisfaction rate, 280 business partners, and seven years of market presence.

Problem Statement

Despite its success in the B2B sector and a strong distribution network, EkoMedica faced the challenge of entering direct-to-consumer (B2C) sales through its health-focused website, zdravia.sk. The company aimed to compete with large pharmacy chains like Dr. Max, Benu Pharmacy, and Pilulka in the online space, where visibility and search engine rankings are crucial.

Goals

The primary objectives were:

  • Increase monthly website traffic to over 6,000 visitors through strategic SEO efforts.
  • Enhance EkoMedica’s online visibility to outperform established giants in specific key search terms.
  • Successfully establish a B2C sales channel on zdravia.sk without disrupting existing B2B relationships.

Pain Points

1. Massive competition

Competing against established large pharmacy chains with strong online presences.

2. B2B vs B2C

Navigating potential channel conflicts between B2B partnerships and B2C ambitions.

3. SEO Strategy

Lacking an optimized SEO strategy to drive sufficient organic traffic to the new B2C platform.

Solutions and Execution

Our approach centered around an aggressive and finely targeted SEO campaign, coupled with strategic online marketing efforts:

SEO Optimization: We implemented a robust SEO strategy focusing on high-impact keywords related to natural juices, oils, and vitamin supplements. On-page optimizations, backlinking strategies, and content marketing were crucial components.

Content Marketing: To engage consumers directly, we developed informative and educational content highlighting the benefits of EkoMedica’s products. This content was designed to not only improve SEO but also to establish EkoMedica as a thought leader in the natural health products industry.

Channel Conflict Management: We carefully structured the B2C initiative to complement rather than compete with B2B channels, ensuring clear communication and distinct market positioning to avoid undermining partner relationships.

Growth

6K traffic

New visitors per month on the zdravia.sk website.

120 KWs

New KWs in 1 -3 position

30%

Increase in B2C sales

Key Takeaways

  • Our SEO efforts led to a significant increase in organic traffic, with over 6,000 monthly visitors to zdravia.sk, successfully competing with and even surpassing major industry players in key search results.
  • The strategic content marketing enhanced EkoMedica’s brand visibility and consumer engagement, contributing directly to higher online sales.
  • By managing channel conflicts effectively, EkoMedica strengthened its relationships with existing B2B partners while successfully branching into B2C sales.

Conclusion

The strategic expansion into B2C sales through targeted SEO and content marketing initiatives allowed EkoMedica to tap into direct consumer sales effectively while maintaining strong B2B partnerships. This dual approach not only enhanced online visibility and sales but also positioned EkoMedica as a competitive player in the digital health and wellness market, achieving sustainable growth in both sectors.

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