Duration

2015 – 2024

Status/Client Overview

Premac, the largest producer of concrete paving in Slovakia, is part of the multinational CRH group. Since 1991, Premac has been a prominent player in the Slovak construction market, providing a range of high-quality concrete products used in everything from municipal renovations to large commercial projects. As a member of the CRH group since 2003, Premac leverages global expertise in building materials to support significant construction projects both domestically and internationally.

Problem Statement

Premac faced the dual challenge of increasing its digital presence to drive website traffic and expanding its network of partners in the construction industry. The company required innovative solutions to enhance its digital marketing efforts within the constraints of a set budget and to strategically reach smaller construction business owners across Slovakia.

Goals

The main objectives were:

  • Increase website traffic by at least 33% through creative PPC campaigns while maintaining the current advertising budget.
  • Expand the network of business partners by leveraging targeted social media outreach.
  • Enhance overall brand visibility and engagement on digital platforms, particularly on Facebook.

Pain Points

1. Low engagement

Limited digital engagement impacting the company’s ability to reach potential business partners.

2. Optimized strategy

Need for a cost-effective digital marketing strategy that could yield high returns without increasing the advertising spend.

3. New partners

Challenges in reaching small to medium-sized enterprises (SMEs) in the construction sector through traditional marketing channels.

Solutions and Execution

Our strategy focused on maximizing the impact of digital marketing efforts through creative PPC campaigns and targeted social media engagement:

Creative PPC Advertising: We designed and implemented PPC campaigns that creatively highlighted the unique value of Premac’s products and services. These campaigns were optimized to maintain budget constraints while aiming for a substantial increase in web traffic.

Social Media Strategy: We developed a comprehensive social media strategy, focusing on Facebook due to its widespread use among our target demographic of small construction business owners. The content was tailored to showcase the benefits of partnering with Premac and highlighted successful project collaborations.

Data-Driven Approach: Utilizing analytics, we refined our targeting strategies to ensure that our messages were reaching the intended audience, leading to more effective partner engagement and higher conversion rates.

Growth

33%

Increase in website traffic

25%

Increase in new partners signups

50k

Monthly reach increase via Facebook page

87%

Increase in engagement on social media

Client testimonial

“Professional approach and quality. A team that offers a plethora of interesting ideas for company promotion.”

Key Takeaways

  • The PPC campaigns successfully increased website traffic by 33%, effectively using the existing budget.
  • Social media efforts expanded reach significantly, with posts reaching over 50,000 people and successfully engaging with small construction businesses across Slovakia.
  • The strategic use of digital marketing led to an increase in new partners, enhancing Premac’s business network and market presence.

Conclusion

The tailored digital marketing strategies implemented for Premac not only boosted its digital presence but also effectively expanded its network of business partners. By creatively utilizing PPC and engaging content on social media, Premac was able to meet its strategic goals efficiently, demonstrating the power of targeted digital marketing in the construction industry.

More Case Studies

Browse All