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Premac, the largest producer of concrete paving in Slovakia, is part of the multinational CRH group. Since 1991, Premac has been a prominent player in the Slovak construction market, providing a range of high-quality concrete products used in everything from municipal renovations to large commercial projects. As a member of the CRH group since 2003, Premac leverages global expertise in building materials to support significant construction projects both domestically and internationally.
Premac faced the dual challenge of increasing its digital presence to drive website traffic and expanding its network of partners in the construction industry. The company required innovative solutions to enhance its digital marketing efforts within the constraints of a set budget and to strategically reach smaller construction business owners across Slovakia.
The main objectives were:
1. Low engagement
Limited digital engagement impacting the company’s ability to reach potential business partners.
2. Optimized strategy
Need for a cost-effective digital marketing strategy that could yield high returns without increasing the advertising spend.
3. New partners
Challenges in reaching small to medium-sized enterprises (SMEs) in the construction sector through traditional marketing channels.
Our strategy focused on maximizing the impact of digital marketing efforts through creative PPC campaigns and targeted social media engagement:
Creative PPC Advertising: We designed and implemented PPC campaigns that creatively highlighted the unique value of Premac’s products and services. These campaigns were optimized to maintain budget constraints while aiming for a substantial increase in web traffic.
Social Media Strategy: We developed a comprehensive social media strategy, focusing on Facebook due to its widespread use among our target demographic of small construction business owners. The content was tailored to showcase the benefits of partnering with Premac and highlighted successful project collaborations.
Data-Driven Approach: Utilizing analytics, we refined our targeting strategies to ensure that our messages were reaching the intended audience, leading to more effective partner engagement and higher conversion rates.
Increase in website traffic
Increase in new partners signups
Monthly reach increase via Facebook page
Increase in engagement on social media
“Professional approach and quality. A team that offers a plethora of interesting ideas for company promotion.”
The tailored digital marketing strategies implemented for Premac not only boosted its digital presence but also effectively expanded its network of business partners. By creatively utilizing PPC and engaging content on social media, Premac was able to meet its strategic goals efficiently, demonstrating the power of targeted digital marketing in the construction industry.
Teapot, inc.
Miami | London | Prague
VAT ID: SK2120298290
