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DEKRA Slovensko s.r.o., originally established as SLOVDEKRA s.r.o. in 1995 and rebranded in 2019, is a leader in the Slovak market for technical and emissions inspections. Employing nearly 150 staff, DEKRA Slovensko extends its services across all Slovak regions, offering a comprehensive suite of services in the automotive sector and safety.
As a subsidiary of the German DEKRA SE, the company aligns with the vision of becoming a global partner for a safe and sustainable world, focusing on road safety through vehicle inspections, expert evaluations, and educational campaigns.
Despite its market leadership, DEKRA Slovensko faced challenges in leveraging online platforms to maximize its reach and conversion rates. Prior to our intervention, the company had not fully capitalized on digital marketing strategies, resulting in suboptimal online sales and customer engagement.
The primary goal was to boost online sales through enhanced digital presence. Specific objectives included:
Increase online booking orders by at least 50% within two years.
Enhance brand visibility and search engine rankings through tailored PPC and SEO strategies. Improve customer engagement and conversion rates on the website.
1. Ineffective PPC campaigns
Low online visibility and insufficient use of digital marketing tools.
2. Bad landing pages
Underutilization of the company's website for lead generation and sales conversions.
3. Tracking
Limited tracking and analysis of online customer behavior and conversion metrics.
Our approach was multi-faceted, focusing on PPC (Pay-Per-Click) and SEO (Search Engine Optimization) to drive traffic and sales:
SEO Optimization: We conducted a comprehensive audit of DEKRA Slovensko’s website, optimizing on-page content and metadata for keywords relevant to technical inspections and automotive services. We improved site structure for better user experience and search engine crawlability.
PPC Campaigns: Customized PPC campaigns were designed to target specific demographics in all Slovak regions, emphasizing the convenience and necessity of regular vehicle inspections. We used A/B testing for ad copy to determine the most effective messaging.
Analytics and Conversion Tracking: We implemented advanced tracking systems to monitor user behavior, conversion rates, and campaign effectiveness. This data allowed us to make informed adjustments in real time, enhancing ROI on marketing spends.
Increase in online order from 2021 - 2023
Increase in organic traffic by 10 000 monthly searches
Increase in sales between 2021 - 2023
We proudly work with Dekra for more than
9 years.
Our targeted digital marketing solutions enabled DEKRA Slovensko to significantly enhance its online sales and presence, aligning with its corporate mission of promoting safety and sustainability. The success of this project not only bolstered DEKRA Slovensko’s market position but also showcased the power of integrated PPC and SEO strategies in transforming a company’s digital footprint.
Teapot, inc.
Miami | London | Prague
VAT ID: SK2120298290
