Case study
Camfil: a stronger employer brand and more candidate interest.
Air filtration
- 13k
- reach of local campaigns targeting almost 70% of Facebook users near the factory
- +25%
- job applicants
- +35%
- company newsletter readers
- +20%
- employee engagement on internal platforms
Client overview
The need for a stronger acquisition system.
Camfil is a global leader in air filtration and purification, with product development focused on environmental responsibility and energy efficiency. Built on innovation and sustainability, the company works in industrial dust, mist and smoke collection, has major operations in Europe and is expanding in Slovakia, the UK and Ireland.
Challenge + goals
Challenge
Despite its category leadership, Camfil faced challenges in employee perception and talent acquisition, especially at its Slovak branch. It also wanted to strengthen its presence in the UK and Irish markets, which required a consistent approach to employer branding and community engagement.
- Improve perception of Camfil as an attractive employer and support recruitment and retention.
- Build a strong local community presence and increase monthly website traffic and engagement.
- Grow brand influence and presence in the UK and Ireland.
Pain points
Where digital communication was hitting limits.
01
Low local awareness
Limited engagement and awareness among local people of Camfil employer offer.
02
Distance from the community
Difficulty reaching the local community because social platforms were underused.
03
Internal comms
The company needed better internal communication to increase employee engagement and awareness.
Solutions and delivery
SEO, PPC and UX in one performance system.
The comprehensive strategy addressed these challenges through targeted social media campaigns, rebuilt internal communication and data-led content:
Social media engagement
We created a strong local social media presence and platforms for direct interaction with potential employees and local stakeholders. The communication humanized the Camfil brand and showed its commitment to employees and the community.
Company newsletter redesign
We redesigned the printed company newsletter to better engage employees and inform them about company successes and opportunities. Data analysis identified content that resonated, increasing readership from 2% to 35%.
Local and international expansion
After success in Slovakia, we adapted the strategies for the UK and Irish markets, focusing on localized content and engagement for new audiences.
Growth
Measurable impact across costs, traffic and sign-ups.
- 13k
- reach of local campaigns targeting almost 70% of Facebook users near the factory
- +25%
- job applicants
- +35%
- company newsletter readers
- +20%
- employee engagement on internal platforms
Key findings
- Social media campaigns built a local community, brought more than 13,000 monthly visitors and significantly strengthened Camfil employer brand.
- The new newsletter improved internal communication, readership and employee engagement.
- Successful employer branding in Slovakia opened the door to expanding the strategy into the UK and Ireland and supported smoother entry into new markets.
Conclusion
Strategic improvements in employer branding and local community engagement strengthened Camfil position as a desirable employer and created a foundation for market expansion. Higher local engagement and better internal communication showed the impact of tailored social media and content strategies in an international environment.
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