Case study
Ekomedica: B2C SEO growth in a competitive online pharmacy space.
Distributor of natural juices, oils and vitamins.
- 6K
- new monthly visitors on zdravia.sk
- 120 KWs
- new keywords in positions 1 - 3
- +30%
- B2C sales growth
Client overview
The need for a stronger acquisition system.
EkoMedica, producer and exclusive distributor of natural juices, oils and vitamin supplements under the EkoMedica SK brand, had built a strong position in health and wellness. Its products were sold through pharmacies, organic stores, cafes and online platforms, with 98% customer satisfaction, 280 business partners and seven years on the market.
Challenge + goals
Challenges
Despite success in B2B and a strong distribution network, EkoMedica needed to enter direct-to-consumer sales through zdravia.sk. The goal was to compete with major pharmacy chains such as Dr. Max, Benu Pharmacy and Pilulka in an online space where visibility and search rankings decide demand.
- Grow monthly website traffic to more than 6,000 visitors through strategic SEO.
- Improve EkoMedica online visibility and outrank established players for selected search terms.
- Build a B2C sales channel on zdravia.sk without disrupting existing B2B relationships.
Pain points
Where digital communication was hitting limits.
01
Strong competition
Competing with established pharmacy chains with a powerful online presence.
02
B2B vs. B2C
Managing possible tension between B2B partnerships and B2C ambitions.
03
SEO strategy
No optimized SEO strategy capable of bringing enough organic traffic to the new B2C platform.
Solutions and delivery
SEO, PPC and UX in one performance system.
Our approach centered on an aggressive, tightly targeted SEO campaign and strategic online marketing.
SEO optimization
We deployed a robust SEO strategy focused on high-impact keywords around natural juices, oils and vitamin supplements. The work covered on-page optimization, linkbuilding and content marketing.
Content marketing
We created informative and educational content explaining the benefits of EkoMedica products. It improved SEO and helped position the brand as an authority in natural health products.
Channel conflict management
We structured the B2C initiative to complement, not compete with, B2B channels. Clear communication and distinct market positioning helped protect partner relationships.
Growth
Measurable impact across costs, traffic and sign-ups.
- 6K
- new monthly visitors on zdravia.sk
- 120 KWs
- new keywords in positions 1 - 3
- +30%
- B2C sales growth
Key findings
- SEO significantly increased organic traffic: zdravia.sk reached 6,000+ monthly visits and started competing with the largest players in key search results.
- Strategic content marketing increased EkoMedica brand visibility and consumer engagement, directly supporting online sales.
- By managing channel conflict, EkoMedica strengthened B2B partner relationships while successfully expanding B2C sales.
Conclusion
The expansion into B2C sales through targeted SEO and content marketing allowed EkoMedica to use direct-to-consumer sales while maintaining strong B2B partnerships. This dual approach increased online visibility and sales and supported sustainable growth in both channels.
Facing a similar challenge?
We will review your acquisition setup and suggest a mix that makes sense for both economics and brand.