Case study
Premac: more traffic, new partners and a stronger digital brand.
Largest concrete paving producer
- +33%
- website traffic
- +25%
- new partner registrations
- 50k
- monthly reach growth through Facebook
- +87%
- social media engagement
Client overview
A strong construction brand ready to grow digitally.
Premac, the largest producer of concrete paving in Slovakia, is part of the multinational CRH Group. Since 1991 it has been a major player in the Slovak construction market, offering a wide range of high-quality concrete products for everything from municipal renovations to large commercial projects. As a CRH member since 2003, Premac uses global building-materials expertise to support major projects at home and abroad.
Challenge + goals
Challenge
Premac faced a dual challenge: increase its digital presence and website traffic while expanding its partner network in construction. It needed innovative solutions within a fixed budget and a strategic way to reach smaller construction companies across Slovakia.
- Increase website traffic by at least 33% through creative PPC campaigns while keeping the existing ad budget.
- Expand the business partner network through targeted social media outreach.
- Improve overall brand visibility and engagement on digital platforms, especially Facebook.
Pain points
Where digital communication was hitting limits.
01
Low engagement
Limited digital engagement reduced the ability to reach potential business partners.
02
Optimized strategy
The brand needed a cost-effective digital strategy with high return and no increase in ad spend.
03
New partners
Small and medium construction firms were difficult to reach through traditional marketing channels.
Solutions and delivery
PPC, social and data in one acquisition system.
The strategy focused on maximizing digital marketing impact through creative PPC campaigns and targeted social media engagement:
Creative PPC advertising
We designed and ran PPC campaigns that creatively highlighted the unique value of Premac products and services. Campaigns were optimized to respect budget limits while significantly increasing website traffic.
Social media strategy
We developed a comprehensive social media strategy focused on Facebook because it was widely used by the target group of smaller construction entrepreneurs. Content presented the benefits of working with Premac and highlighted successful project cooperation.
Data-led approach
Using analytics, we refined targeting so messages reached the right audience. This led to more effective partner engagement and a higher conversion rate.
Growth
Measurable impact across costs, traffic and sign-ups.
- +33%
- website traffic
- +25%
- new partner registrations
- 50k
- monthly reach growth through Facebook
- +87%
- social media engagement
Professional approach and quality. A team with many strong ideas for company promotion.
Key findings
- PPC campaigns increased website traffic by 33% while using the existing budget effectively.
- Social media significantly expanded reach: posts reached more than 450,000 people and engaged small construction companies across Slovakia.
- Strategic use of digital marketing brought new partners and expanded Premac business network and market presence.
Conclusion
Tailored digital marketing strengthened Premac digital presence and effectively expanded its business partner network. Creative PPC and engaging social content helped meet strategic goals and showed the power of targeted digital marketing in construction.
Facing a similar challenge?
We will review your acquisition setup and suggest a mix that makes sense for both economics and brand.