Case study
DEKRA: more online bookings and 5 million euros in SEO/PPC sales.
Vehicle inspections | SEO & PPC | 2015 - 2024
- 60%
- growth in online bookings from 2021 to 2023
- 30k
- organic traffic
- 5 000 000 €
- sales growth from 2021 to 2023
- 9 years
- of cooperation with DEKRA
Client overview
The need for a stronger acquisition system.
DEKRA Slovensko s.r.o., founded in 1995 as SLOVDEKRA s.r.o. and renamed in 2019, is the Slovak market leader in technical and emissions inspections. It employs almost 150 people, operates across Slovakia and provides a broad set of automotive and safety services. As a subsidiary of Germany-based DEKRA SE, it follows the vision of becoming a global partner for a safe and sustainable world, focusing on road safety through vehicle inspections, expert assessments and educational campaigns.
Challenge + goals
Challenge
Despite its market leadership, DEKRA Slovakia was not using online platforms to their full potential for reach and conversions. Before our work, digital marketing was underused, limiting online sales and customer engagement.
- Increase online bookings by at least 50% within two years.
- Improve brand visibility and search rankings through tailored PPC and SEO strategies.
- Improve customer engagement and website conversion rate.
Pain points
Where digital communication was hitting limits.
01
Inefficient PPC
Low online visibility and limited use of digital marketing tools.
02
Weak landing pages
The website was not used effectively for lead generation and sales conversion.
03
Tracking
Limited tracking and analysis of online customer behavior and conversions.
Solutions and delivery
SEO, PPC and UX in one performance system.
We used a multi-layered approach focused on PPC and SEO to increase traffic and sales.
SEO optimization
We audited the DEKRA Slovakia website and optimized content and metadata for keywords relevant to vehicle inspections and automotive services. We also improved site structure for users and search engines.
PPC campaigns
Tailored PPC campaigns targeted specific demographic groups across Slovakia and highlighted the convenience and necessity of regular inspections. A/B testing helped identify the strongest ad messages.
Analytics & conversion tracking
We introduced advanced tracking for user behavior, conversion rates and campaign performance. The data allowed ongoing adjustments and improved marketing ROI.
Growth
Measurable impact across costs, traffic and sign-ups.
- 60%
- growth in online bookings from 2021 to 2023
- 30k
- organic traffic
- 5 000 000 €
- sales growth from 2021 to 2023
- 9 years
- of cooperation with DEKRA
I see our cooperation with Teapot very positively. We are on the same wavelength and I can always find a way with them to solve the challenges that business life brings. We also work on aligning customer satisfaction and our business goals with management expectations, which is not always an easy combination. Thanks to them, we achieve great results.
Key findings
- Between 2021 and 2023, our digital marketing strategies generated more than 5 million euros in online bookings for DEKRA Slovakia.
- Website traffic increased by 75% and online reservations grew by more than 60%.
- Higher online visibility led to a 50% improvement in organic rankings for key terms.
Conclusion
Targeted digital marketing helped DEKRA Slovakia significantly increase online sales and visibility. The project strengthened its market position and showed how integrated PPC and SEO can transform digital acquisition.
Facing a similar challenge?
We will review your acquisition setup and suggest a mix that makes sense for both economics and brand.